PriceAdvantage

PriceAdvantage is the software division of Skyline Products, the nation's leading manufacturer of electronic fuel signs. They serve the heavyweights of the convenience store industry—from massive chains like Sheetz and Circle K to independent operators fighting for market share.

Their technology automates the entire fuel pricing lifecycle: scraping competitor data, calculating optimized prices via AI, and pushing those prices to the street sign and pump in minutes.

Turning a technical platform into a clear story

Fuel-pricing software brings together information that operators need to evaluate quickly. The marketing challenge is to give that capability a clear, recognizable presentation across product literature, advertising, email, web graphics, and customer events. My contribution centered on the communications and visual materials that help carry that story.

The work collected below includes a SaaS sheet, DataWeave and market-share materials, advertising layouts, conference identity explorations, registration graphics, a LinkedIn banner, email templates, and the user-conference invitation video. These are complementary pieces of a marketing system, each built for a particular audience, format, and next step.

Product information that supports a conversation

The SaaS, DataWeave, and market-share sheets give different subjects their own focused presentation. A reader can move from a general introduction to a specific capability without asking one document to explain everything. Clear hierarchy, readable copy, and consistent branding make those materials easier to recognize and use together.

The advertising layouts approach the same brand through a shorter message. Where a product sheet has room for detail, an advertisement needs a stronger first impression and a more immediate path into the subject. Maintaining continuity between the two helps the campaign feel connected when a prospect encounters it in different places.

A conference identity across the whole invitation

The 2025 PriceAdvantage User Conference work expands the brand into an event. The logo presentations show several treatments of the conference identity, while the registration graphic and LinkedIn banner demonstrate how the message adapts to different digital spaces.

The invitation video already embedded below brings that event identity into motion. Its role is different from the product literature: it introduces the gathering, establishes its visual character, and encourages the audience to take the next step. Keeping the conference artwork, still graphics, and video together makes that relationship visible.

From a finished design to everyday communication

The email-template examples show the practical side of brand consistency. A useful template creates a recognizable framework for repeated communication while leaving room for the actual message. The gallery also retains the visual concepts and presentation pieces selected for this page, so visitors can explore both the campaign materials and the broader creative direction.

For the connected manufacturing and product-literature work, visit Skyline Products. Together, the two projects show how a shared organization can communicate distinct hardware and software offerings through a consistent collection of web, print, event, and motion assets.