Brand 44
An identity for backyard adventure
Brand44 needed a visual language with the energy of the products themselves: outdoor play, backyard zip lines, balance activities, and geocaching adventures. The logo work brought those different experiences into a recognizable family while giving each product its own name and personality.
My work focused on branding, logo design, visual variations, and production artwork. The assignment included both full-color presentations and black-and-white versions, so the identity could remain useful beyond a single polished mockup.
One family, distinct products
The B44 mark provides the visual anchor. Its loose, hand-drawn letterforms suggest movement and spontaneity, while the circular badge gives the mark a clear boundary. That combination carries through the product studies for Slackers Slackline, Slackers Zipline, Geomate, Geomate Jr, and Adventure Station.
Large product names take the lead. Supporting phrases explain the activity, and the Brand44 Adventure Products line ties the range together. Repeating the badge and overall silhouette creates continuity without requiring every product to use the same color.
Color, contrast, and practical reproduction
The color studies explore bright green, blue, turquoise, and orange treatments, paired with high-contrast type and dimensional shading. The monochrome studies simplify those effects into bold shapes and clear lettering.
Seeing both approaches side by side matters. A logo that depends entirely on gradients can lose its character in a one-color application; these studies test how the family can retain its identity when the color and shading are reduced.
Project focus
- Brand and product-logo development for an outdoor-adventure company.
- A shared B44 badge and coordinated product-name treatments.
- Full-color and monochrome variations.
- Mockups, printed proofs, and production assets supplied in image and design-file formats.
Original identity studies
The gallery presents the original logo-development sheets, including color explorations and monochrome treatments. Select a sheet to inspect the individual marks in the lightbox.
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