TerraSella
TerraSella is an adjustable ergonomic-seating concept from Gibson Elliot and American Mechatronic Corporation. The project required a presentation that could show the chair's form, its component-based ideas, and the relationship between a seating system and the person using it. The work brings together product visualization, identity, website presentation, and explanatory graphics.
A seating concept with several ways in
The development brief describes a customizable chair with proposed component options ranging from arm and leg supports to audio and computer-related additions. Communicating that idea requires more than one attractive picture. A reader needs an overall impression, views of the structure, and supporting information that helps explain the concept.
The original Spartan artwork addresses those needs through multiple views and treatments. Perspective, front, and top views reveal different aspects of the same form. Studio and interior presentations place the object within different visual contexts. The yellow-and-black BumbleBee and wood treatments show how finish changes its character.
Images supported by information
The product sheets organize the seating presentation into a more detailed format. Labels, annotations, and model information allow visitors to examine individual features rather than treating the chair as a single silhouette. The product advertisement supplies a shorter entry into the same subject.
Body-measurement and physical-measurement illustrations add another layer to the collection. They show how information about the user was represented within the seating presentation. Together, these materials connect visual form with the explanatory work needed around a customizable product concept.
A website that brings the pieces together
The original website presentation provides a home for that material. The screen mockup shows the project's online visual direction, while the product-comparison artwork places related seating designs within one presentation. The work below preserves both the dimensional product imagery and the web graphics used to introduce it.
TerraSella belongs to the wider American Mechatronic Corporation collection. Explore Gibson Elliot Engineering and Metamorphics to see the connected identity, visualization, and communication work.